Erwin's Leather Balm
I build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
Erwin's Leather Balm
Handgemaakte natuurlijke lederbalsem
Erwin's Leather Balm is a small, family-owned business in the charming Dutch village of Woerden in northwest Europe. The company's founder, Erwin Giezen, is an experienced artisan who meticulously crafts various long-lasting leather goods. He employs a natural, carefully blended formula based on an old, time-honoured family recipe to proof and finish his leather items before presenting them for sale.
Erwin customarily provided his customers with a small tin of a classic blend along with their orders. This blend helped nourish and lengthen the lifetime of their leather goods. As time passed, people began requesting this unique blend by name. To honour their requests, Erwin called it “Erwin's Leather Balm” and shared this tradition with the rest of the world.
Diensten
My Approach
Nowadays, we strive to make the world a little better place for our kids and the next generations. We want to be the best alternative and counterweight to all the unnatural and industrial-made balms available in stores all over the globe. Our ingredients are fair, simple and absolutely no secret. We use 100% pure pine oil, almond oil, cacao butter & organic beeswax, which will preserve, restore and waterproof all your leather goods. It will give back your leather’s original gleam, keep it supple and protect it against the elements that dry and age leather.
The Solution
The blend we use is much older than we might know, but 1983 is the year this family tradition and the old recipe was put on paper for the first time. This year has a special place in our hearts. It has a featured place on our logo to honour this extraordinary year. It’s also meant to give a good fortune to whoever Erwin might use. I’m Erwin Giezen, 36 years old and the founder of Erwin’s Leather Balm. After studying engineering architecture and business & retail management, I worked as a bartender and technical designer at an architect and stand constructor. As of today, I still work as Head of Marketing & Communications with an international plant breeding company.
Human Experience
Our eCommerce design starts and ends with a best-in-class experience strategy that builds brands and drives transactions.
My job is to build your website so that it is functional and user friendly but at the same time attractive. My aim is to bring across your message and identity in the most creative way. It’s time to bring it all together. Nothing is more rewarding for me than making great work for clients with meaningful missions.
